Marketing Package - 8 Books

Great marketers  use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. 

No matter what your product or service

Permission Marketing

Description

advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls  TV commercial & telemarketing phone =  Interruption Marketing, and, as companies are discovering, it no longer works.

Instead of annoying potential customers by interrupting their most coveted commodity—time—

Permission Marketing offers consumers incentives to accept advertising voluntarily.

 Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness -- and greatly improve the chances of making a sale.

Influence

explains the psychology of why people say yes - and how to apply these understandings.

on what moves people to change behavior, has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

This is Marketing

A game-changing approach to marketing, sales, and advertising. 

This book will teach you how to reframe how it's presented to the world, in order to meaningfully connect with the people who want it. 

Seth employs his examples to teach you:

• How to build trust and permission with your target market.
• The art of positioning - deciding not only who it's for, but who it's not for.
• Why the best way to achieve your marketing goals is to help others become who they want to be.
• Why the old approaches to advertising and branding no longer work.
• The surprising role of tension in any decision to buy (or not).
• How marketing is at its core about the stories we tell ourselves about our social status.
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Steal like an artist

Unlock your creativity.

An inspiring guide to creativity in the digital age, presents ten transformative principles that will help readers discover their artistic side and build a more creative life.

Nothing is original, so embrace influence, school yourself through the work of others, remix and reimagine to discover your own path. 

Follow interests wherever they take you—what feels like a hobby may turn into your life’s work

 And finally, stay Smart, stay out of debt, and risk being boring in the everyday world so that you have the space to be wild and daring in your imagination and your work.

22 immutable tools of branding

 is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. 

Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand ;and provides the step-by-step instructions you need to do so.

 tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands

Positioning - the battle for your mind

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors.

 explain how to:

• Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there
• Position a follower so that it can occupy a niche not claimed by the leader
• Avoid letting a second product ride on the coattails of an established one.:

• Use leading ad agency techniques to capture the biggest market share and become a household name
• Build your strategy around your competition's weaknesses
• Reposition a strong competitor and create a weak spot
• Use your present position to its best advantage
• Choose the best name for your product
• Determine when-and why-less is more
• Analyze recent trends that affect your positioning.

 Positioning is required reading for anyone in business today.

All Marketers are liars

All marketers tell stories. And if they do it right, we believe them. A good story is where genuine customer satisfaction comes from. It's the source of profit and it's the future of your organisation. This book shows how to discover and tell authentic stories that set you and your products or service apart from the competition.

Everybody Writes

is a go-to guide to attractig and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer.

If you have a website, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry out marketing messages. We are all writers.

Sections include:

• How to write better. (Or, for "adult-onset writers": How to hate writing less.)
• Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.)
• Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too.
• Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege.
• "Things Marketers Write": The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting.
• Content Tools: The sharpest tools you need to get the job done.